For many businesses, SEO is really decisive within the growth and marketing plan. If you are looking for tools to improve the organic positioning of your website, stop looking! In this article we will tell you 5 tips to boost your SEO, so that your page can be positioned in the main search engines.
So that you can achieve your goal, we will offer you practical advice adapted to any scenario. In addition, they will be focused on improving the organic positioning of your website in search engines, mainly in Google.
Are you ready to get the most out of your website with SEO? Let's get started!
5 tips to boost your SEO – Basic and simple
1. Start by choosing the correct URL
The first step to take when going live with your website is to select a good URL. This URL is basically the address that visitors will type to find your site in search engines.
Keep in mind that the URL or domain name is the first information that users see when they enter your website. In addition, it is the first aspect that Google looks for to understand what your site is about and decide how to rank you.
For this first step to work correctly you must make sure that the URL is clean and nice. That is, there are no special characters or the page ID. Remember that the ideal domain bets on the name of your company and perhaps a keyword that provides SEO value.
2. Design ideal titles and descriptions for each page
In case you didn't know, it is possible to create titles and descriptions for each page! It should be noted that these are short texts about what your business does. Also, keywords and interspersed phrases are incorporated that allow boosting the SEO of a web page.
Now, have you ever been on a tab in your browser? The short phrase that is visible under your mouse is the title of the page. Even though the description is not visible, it is very important for search engines.
The title and description are some of the data that Google uses to effectively determine the rank of your site. It is important that you know that when users search for something on the internet, they read the title and description to find out what it is about, which is decisive in deciding whether or not to visit it.
3. Use anchor texts to improve the SEO of your website
Do you know what anchor means? Anchor text is simply text that users can click to go directly to another web page.
Anchor text used correctly works to help users navigate your website and find what they are looking for. Likewise, keywords and phrases that are related to your business or value proposition should be included.
4. Add alt text to all your images
Other tips to boost your SEO is the inclusion of alternative text to your images. For search engines it is an excellent way to know the content of your page and to know the topics with which it is related, it is also a fundamental part of SEO Positioning.
In order to understand what a photo or graphic shows, search engines look for this alternative text, which is simply a concise description about each of the images found on your website.
When writing alt text, you need to make sure that you describe very accurately what the image shows. Additionally, we recommend you include the name of your company or some keywords that are related to your company or business.
5. Put correct headlines
To finish the 5 tips to boost your SEO you should know that each page must have a title, subtitle, etc. By the time search engines crawl your site, there may be a better understanding of your content, if you do it the right way.
The part that should be priority is the title of your page and you should organize it as H1 (a tag that indicates the importance of this piece of text). Something very important is that this title effectively describes the content of your page and should not have more than one H1 per page.
After including your H1, you can add H2, H3 and so on consecutively (as subheadings, thus indicating the importance of other content points). We suggest that you be very careful when applying them and never forget the keywords. Also remember that the clearer your structure is, the easier it will be for search engines to assimilate the content.
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